The importance of Customer Relationship Management (CRM) has continued to grow into two key working areas in the enterprise setting, operational and analytical. This CRM is playing an essential role in helping brands achieve optimum customer satisfaction. With more companies opting for CMR platform, it has almost become a mainstream business prerequisite that caters to customer retention, acquisition, and loyalty management.
With CRM vendors offering easy-to-integrate APIs for enterprise applications, industry leaders can potentially solve discrete business problems and mold their IT infrastructure to serve as the foundational component of the business transformative initiative. The CRM providers fragment their front-office applications, which allow the customers and system integrators to leverage a plethora of additional functionalities and further streamline business processes. Consequently, businesses have also been investing in application exchanges consisting an ecosystem with point solutions such as e-signature capture, dialers, automated data capture, and schedulers, to name a few. Firms such as Accentuate CRM are developing SaaS-based solutions to streamline business operations while Awebstar Technologies prioritize performance to reduce operational time consumed. Even developers and business analysts are allowed to create applications using low-code tooling that extends the standard packaged CRM solution into an enterprise platform for cross-collaborations.
With the rising popularity of newer and more versatile CRM solutions, vendors are innovating their way up the ladder to overcome challenges associated with cost, training resources, and a host of compliance risks. Meanwhile, the companies that are CRM enabled are well poised to capture value in the contemporary global market, increasing the stakes for their competitors.
We hope the issue of APAC CIO Outlook helps you establish the partnership your firm needs to enable a technology-driven CRM portfolio.
We present to you, “Top 10 CRM Solution Providers - 2019.”