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Since the COVID-19 pandemic has hit the world, businesses across all market sectors have been shifting from offline to online marketing. Currently, as businesses continue to reevaluate their business strategies using online marketing and communications, customer relationship management (CRM) technologies have become the top-choice for augmentation and innovation. And among the multitude of CRM offerings available in the market, Microsoft Dynamic CRM has been a favorite among organizations that are firmly on their way to streamlined operations built upon strong online presence and customer relationships. However, several organizations are reluctant to adopt CRM tools due to limited technical expertise, lack of comprehensive knowledge on service methodologies and pricing models (subscription-based model), and/or other factors.
Taking the current CRM evolution into account and resolving customer doubts over exorbitant pricing models and service methods, South Korea-based Customer Insight simulates ROI and reduces development as well as maintenance costs to ensure the delivery of effective and affordable CRM solutions. “We define each CX touch point based on its importance in a customer’s journey and our consulting services provides a method of prioritizing the collection of customer data from data traffic-based scoring system,” says Taeui Jeong, business and IT strategy consultant at Customer Insight. Once the company scores every touchpoint, our offering suggests ways to improve the customer experience before finally supporting its customers in designing the IT system necessary to help their clients boost the management of their customer journeys.
Founded in 2003 by IMC expert Harold Jeong and data analysis expert Albert Lim, Customer Insight’s original mission was to show its clients (who were new to storing customer data within databases) how to use customer data to enhance its CRM instead of leveraging a tech-driven approach. Since then, the company has grown to add analysts from global consulting firms to its workforce and transformed its business into a pure consulting services company. As a reliable Microsoft partner, Customer Insight is expanding its business into the IT arena, creating solutions that combine its CRM strategy with Microsoft’s comprehensive solutions portfolio. Today, the company enables its clients to make the most of their customer data by effectively leveraging the gathered data sets to develop strategies that can significantly boost customer experience across all touchpoints. Customer Insight’s unparalleled ability to convert its accumulated 20- year CRM know-how into customer success has enabled the company to become a proven name in the global customer experience arena.
According to Jeong, his company’s services leverage Microsoft Azure as their delivery channel. With Microsoft’s product diversity, Customer Insight can solve all customer demands, from back-end to front-end.
We define each touch point in the customer journey, select ones that have an important influence on the purchase decision, and continuously track the touchpoints to assess their significance in future purchases
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