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The Republic of Korea is one of the leading nations conducting global research in the areas of IT, communication, transport, civil engineering, and more. As a high-tech powerhouse, Korea has readily embraced changes in technologies. However, as these changes reflect on the CRM activities, enterprises must explore new avenues to manage and accumulate their CRM data. In the wake of these technology transitions, basic customer information like names, email addresses, and purchase history of their customers is no longer enough for CRM. While modern CRM entails clickstream data, web log, SNS, and location-based data, the challenge for enterprises boils down executing data integration, analyzing structured and unstructured data together, and developing an omni-channel marketing strategy. Besides, this shift to a more integrated and sophisticated data-gathering process, coupled with the heightened need to leverage social media to build customer relationships, is transforming how businesses leverage CRM solutions and services. Amidst this data integration overloop, brands have evidently lost sight of the most critical element in the CRM: the customer.
Having realized this gap and its adverse effect on businesses, a Seoul-based CRM service provider Customer Insight (CI) is putting the ‘C’ back in CRM for more than a decade. Harold Jeong, CEO of CI, says, “CRM is about the customers. The most important word in CRM is customer, rather than management or relationship.” In pursuit of reminding businesses of the importance of a customer-centric approach, CI—a trusted CRM partner in Korea— offers a one-stop-shop for a three-fold service: outsourcing, consulting, and developing. Banking on its patented business methodology titled Insight-Strategy-Interaction- Measurement (ISIM™), CI helps businesses achieve their strategic goals by placing customers at the pole position. CI provides clients with total CRM services such as CRM strategy consulting, CRM system build, periodical consumer analysis, campaign execution, training, and change management.
From logical arrangement and integration to the strategic use of customer data, CI’s services incentivize its clients for creating sound customer strategies, help them convert prospects into loyal customers, offer unique insights on customer behavior, and a lot more. Today, CI excels in delivering services to industries such as retail, fashion, cosmetic, and ecommerce.
The intensive consulting services designed by CI include data integration, single view, creating new variables based on existing data, loyalty program, location-based service plan, contact development, and experience management.
CRM is about the customers. The most important word in CRM is customer, rather than management or relationship
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