ECENTA: An Omni-channel CRM for Customer Engagement

Serving consumers via disperse and non-connected channels is no new phenomenon in the customer engagement realm. The lack of synchronization between retailers belonging to multiple verticals often causes discrepancy in the overall customer satisfaction and effectively lessening the number of loyal customers. Ecenta, an SAP-powered customer engagement firm, enables their clients to design and incorporate end-to-end solutions to provide an immersive customer experience that covers all the verticals of an organizations. By leveraging the expertise of SAP, Ecenta specializes in five sectors, likely sales, E-commerce, marketing, leasing and rental, and integration services.

The company aims at strengthening sales forces by incorporating SAP cloud for data aggregation in the form of a dashboard, that utilizes ERP systems to provide an all-round view of the customer base.

Pillared on the SAP platform, Ecenta combines multiple services such as sales, customer service and marketing into a single system and a database which essentially integrates multiple services into one eco-system. Their Hybris Marketing tool enables the client to deliver real-time marketing analytics by thoroughly understanding customer preferences. Along with CRM services, the company specializes in database analytics and enterprise mobility that focuses on developing SAP U15, Kapsel, and MAF models to integrate multiple processes into one streamlined set of operations.

With the motto of creating long term strategies for customer engagement, Ecenta addresses the CRM industry with an omni-channel solution that runs parallel to the marketing and sales sectors industry-wide.