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Zeta Global: AI Meets People-based Marketing
Today's consumers are more connected than they have ever been. With uninterrupted access to Internet on-the-go, consumers are able to find the information they want, whenever and wherever. Digitally empowered, they demand navigating the evolving path to purchase through multiple digital touch points and, as a result, they follow an increasingly complex, multi-channel path to conversion. Recent researches highlight that 90 percent of consumers expect mobile apps that help manage products or service experiences. In addition, the reports also state that 72 percent of consumers wish for the ability to interact with e-tailers and another 62 percent is more likely to purchase a product when companies responding to them on community sites. Consequently, when marketers tune in to their customers' behavorial statistics, they get optimal results. That is where Zeta Global steps in. By amalgamating its Saas-based marketing cloud and Artificial Intelligence-driven marketing technology platform, Zeta brings to the table the next generation of marketing—an intersection of people-based data, AI, and omni-channel campaign management. Zeta personalizes customer experiences by connecting with consumers at every micro-moment. Through 1:1 connections, at scale pervasive personalization, advanced attribution, strategy, analytics and Artificial Intelligence, the company ignites a perpetual dialogue between brands and their customers.
David A. Steinberg and John Sculley, the co-founders of Zeta always knew that a massive change is underway, powered by the proliferation of data, fast penetration of social media and smart phones, continued increase in processing power, and a massive drop in the price for storing data.
Zeta creates optimized customer experiences by leveraging data science, strategy, and analytics to put forth a perpetual dialogue between brands and their customers
In order to support people-based (1-1) marketing at scale, Zeta has also developed advanced multi-variate testing methodologies and technology that automates the process of scoring alternatives within and across segments. With both online and offline integration, Zeta acknowledges that closing the loop on transactional information is one of the keys to successful customer engagement. “We started by creating deep integrations between offline systems and our own online systems and then moved into the realm of real-time connectivity— integrating mobile technology, LBS, and online beacons for closing the data loop,” explains Steinberg.
Zeta’s approach to competitive differentiation begins with a thorough understanding of customer pain points. By focusing on helping client’s improve their business rather than obsessing about matching or beating competitors’ functionalities, Zeta is able to compete on their own terms. Another key differentiator is the company’s aggressive data-driven approach to cross-channel, cross-device marketing optimization, enabled by its massive proprietary database, delivered with professional support. The entire spectrum of solutions and services designed, developed, and delivered by Zeta thrives to improve client’s performance across the metrics that matter to them.
November 21, 2017