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Anthony Thomas, and CIO, Vodafone India
Anthony Thomas,
Over the last decade, telecom sector in India has witnessed unprecedented growth on the backdrop of new customer acquisitions. Telcos have been on a constant lookout to reach untapped market places and increase their customer base. Also with increase in smartphone adoption, mobile internet usage has witnessed a steady rise. Mobile internet traffic has seen an exponential growth leading to data deluge in last few years. Currently over12petabytes of mobile data is being consumed per month. Consumers have also shown a very keen interest towards adoption of newer mobile apps. This has revolutionized the way we communicate and share information with each other. Now, with the market penetration reaching healthy volumes and customers having an option to let go of
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