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    Zeta Global: AI Meets People-based Marketing

    Top 10 CRM Solution Companies - 2017

    The data resulting from customer interactions are processed and integrated into customer data account by the CRM system. This customer relationship data combined with related financial, ERP and marketing data can be leveraged to gain an insight on the current market and its trends. Therefore, Customer Relationship Management (CRM) software helps organizations to track, oversee and organize customer interactions which further helps in customer retention and customer loyalty as these two are crucial aspects of modern-day businesses.

    CRM facilitates ‘personalization marketing strategies’ that a number of businesses implement today, where customer data is used to promote products in a customized, personalized fashion. Promotion campaigns via texts, emails and voice calls are initiated via CRM. Today, the incorporation of artificial intelligence is making CRM systems more efficient. The use of conversational AI chatbots has fastened and improved customer response. For business corporations looking for a CRM partner, the situation looks favorable as there are many CRM providers in the market to choose from. However, it brings in a daunting decision to choose the ideal partner to derive maximum benefits from.

    The current edition of APAC CIO Outlook presents “Top 10 CRM Solution Providers 2017” that are helping businesses optimize their customer relationships. The organizations featured are some of the most prominent ones in the industry, chosen on the basis of their comprehensive range of offerings, infusing cost-effectiveness and inducing operational efficiency. The aim of this proposed list is to help SMEs and corporations find a befitting CRM solution provider that helps in achieving their set business goals.

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    Top CRM Companies in APAC

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      Top CRM Companies in APAC

    • Ascentis

      Ascentis

      Ascentis offers loyalty programs for retail and hospitality industries, e-commerce, retail outlets, CRM, digital involvement, customer analytics, and BPO services. Ascentis is the leader in CRM & Loyalty programs for Singapore and the region's major brands. Customers benefit from a suite of robust CRM solutions and digital marketing services from the company. Selected as one of Singapore's award-winning loyalty marketing agency by senior sector marketers. The firm is proud to lead innovation in the retail, food and beverage, entertainment, and hospitality sectors for customer engagement

      www.ascentis.com.sg

    • ECENTA

      ECENTA

      ECENTA is a leading product and consulting enterprise which is specialized in complex implementation projects within the SAP® business suite product range, in the following particular areas like SAP Customer Engagement and Commerce, Hybris Marketing, and Hybris billing. The firm is focusing on selecting products and procedures from SAP. The firm creates and implements innovative alternatives tailored to the requirements of clients as an SAP partner. The keys to the achievement of the company are their well-versed consultants' team spirit and entrepreneurial thinking and close cooperation with clients. The company's software solutions Customer Experience (CX) integrates marketing and business to handle individualized client experiences across all touchpoints

      www.ecenta.com

    • infoTrust

      infoTrust

      InfoTrust offers easy alternatives to complex IT issues for SMEs and Large Enterprises around the globe. InfoTrust is awarded through the Infocomm Singapore brand and a member of the Microsoft Partner Network with Infocomm Singapore. InfoTrust offers customized IT, and cloud solutions hosted on Microsoft Windows Azure focused on niche health, education, and e-government operational requirements. Recognizing the need for each business to take advantage of IT, the company provided quality IT consultancy and tailored IT solutions to SMEs seeking enterprise-grade IT solutions to increase their efficiency and productivity levels while saving time and costs as their business grows

      www.infotrust.com.sg

    • Star Solutions

      Star Solutions

      Star Solutions in the Asia-Pacific region's leading supplier of CRM software and services. The company has a demonstrated track record for about 20 years in assisting in introducing CRM platforms for big worldwide and local businesses. It has state-of-the-art CRM software solutions to handle sales, marketing, loyalty, customer service, outbound telemarketing and loyalty, information, and telemarketing services. The strong hybrid mix of CRM software and services provided by the company offers customers with all the ammunition they need to effectively and effectively communicate with their customers. The firm offers a fair and sensible price for world-class CRM software and services

      www.starsolutions.com.my

    • SugarCRM

      SugarCRM

      SugarCRM enables companies everywhere to deliver the most exceptional experiences of all time— from anywhere in the globe for every client. The business is creating a world in which companies can operate as their customers ' fully functional extensions. With a proven track record for financing disruptive technology that changes the world, Sugar has drawn the best and brightest in the technology investment sector. The business brings innovation and enthusiasm to everything it does to grow life-long clients. SugarCRM is the solution that cultivates clients for life; a ground-breaking and reliable customer experience platform that allows a connection and clarity company to be built

      www.sugarcrm.com

    • Zeta Global

      Zeta Global

      Zeta Global is a data-driven technology firm that acquires and maintains clients by marketing accuracy based on people. Zeta Global is unique in its position to assist brands in defining customer interest and capitalizing on buying intent with marketing technology accuracy on the advertising technology scale. The task of the company is to reinvent information to make experiences more personal and productive between brands and customers. The business thinks that their information empowers brands by offering personal experiences on a scale to bring higher value to customers

      zetaglobal.com

    • Aptean

      Aptean

      Aptean creates and provides alternatives based on the industry to assist clients in developing their operational requirements. The firm offers very particular ERP, supply chain management, and client experience solutions to specific sectors. In today's fast-running, extremely competitive economy, organizations have no time to waste on forcing homegrown software, spreadsheets, and one-size-fits-all alternatives to do stuff they've never been intended to do. Aptean is on a mission to end these workarounds–with industry-specific alternatives rather than generic software, specialist assistance rather than making it go alone, and a constant influx of fresh ideas rather than the status quo

    • CPR Vision

      CPR Vision

      CPR Vision provides customer support for CRM, Loyalty, and Digital to improve their business. The company's formula of creative, digital services and technology solutions has helped to lead worldwide brands effectively unlock a greater customer insight that has helped build lucrative partnerships and sustainable competitive advantage over the past 16 years. The successes of the company are based on a proprietary mix of services/strategy and technology that has made it possible to adapt, innovate, and respond to situations more agile. This also means that, in addition to effective and efficient solutions, the company can deliver quality

    • eGain

      eGain

      eGain is a leading provider of cloud-based customer engagement software to improve user experience, maximize service processes, and increase revenues. eGain solutions have helped enhance customer experience, optimize service processes, and increase revenues across the internet, social, and telephone channels for over a century. Hundreds of the largest companies in the world depend on eGain to convert their fragmented marketing commitment and customer service activities into unified Customer Engagement Hubs (CEHs). Customer engagement solutions eGain delivers digital conversion to leading brands–driven by virtual support, AI, understanding, and analytics

    • Verint

      Verint

      Verint, a customer engagement company, helps the organizations to modernize the ways of customer engagement through the contact center, branch, back office, and marketing departments. The company globally provides actionable intelligence solutions for secure and smart data mining software. Powered by intelligence, the security product portfolio is deployed over 100 countries, including government, critical infrastructure, and enterprise organizations neutralize and prevent cyber threats. Verint solutions and value-added services allow the organizations of all sizes and across many industries to make informed, timely, and effective decisions. Marking its presence for over two decades in the global market, Verint develop domain expertise in customer engagement and cyber intelligence

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