The data resulting from customer interactions are processed and integrated into customer data account by the CRM system. This customer relationship data combined with related financial, ERP and marketing data can be leveraged to gain an insight on the current market and its trends. Therefore, Customer Relationship Management (CRM) software helps organizations to track, oversee and organize customer interactions which further helps in customer retention and customer loyalty as these two are crucial aspects of modern-day businesses.
CRM facilitates ‘personalization marketing strategies’ that a number of businesses implement today, where customer data is used to promote products in a customized, personalized fashion. Promotion campaigns via texts, emails and voice calls are initiated via CRM. Today, the incorporation of artificial intelligence is making CRM systems more efficient. The use of conversational AI chatbots has fastened and improved customer response. For business corporations looking for a CRM partner, the situation looks favorable as there are many CRM providers in the market to choose from. However, it brings in a daunting decision to choose the ideal partner to derive maximum benefits from.
The current edition of APAC CIO Outlook presents “Top 10 CRM Solution Providers 2017” that are helping businesses optimize their customer relationships. The organizations featured are some of the most prominent ones in the industry, chosen on the basis of their comprehensive range of offerings, infusing cost-effectiveness and inducing operational efficiency. The aim of this proposed list is to help SMEs and corporations find a befitting CRM solution provider that helps in achieving their set business goals.